Faction Media came to Citizen Pictures to produce a 30-second spot for USA Swimming that would compel current & would be swimmers to take pride in and join the sport. This spot features Olympic & age group athletes reciting the “Swimmer’s Creed” – a profession of experience and sentiment that unites swimmers of all levels. An authentic design treatment of the footage & props visually illustrates the community spirit the creed conveys. “Grass Roots” aired on NBC during a nationally televised competition. Todd Skougor edited, Missy DePew produced and Joe Baron was DP.