Red Robin

When Red Robin began the search for their first Chief Burger Officer, Xuma Communications chose Citizen Pictures to produce a video designed to drive submissions. This piece was used to promote the “CBO” contest via social media channels and chiefburgerofficer.com. Shot in one day in the metro Denver area, the video utilized genuine responses from non-actors to open the playing field for the future CBO. Todd Skougor edited and Tim McOsker produced.